About Us

IGNITE FUEL SUPPLEMENTS: Our Family-Driven Mission

IGNITE FUEL SUPPLEMENTS was born from a deeply personal journey. Founder Samantha Almas, a seasoned entrepreneur and health advocate, saw firsthand the challenges of fuelling her active family, balancing a demanding executive career, her children’s elite hockey commitments, and a passion for giving back to the community. Inspired by these experiences, Samantha set out to revolutionize sports nutrition for young athletes and their families.

Together with her children, Jaxon and Lilly, Samantha built IGNITE FUEL SUPPLEMENTS as both a legacy and a movement. The company’s mission: deliver clean, effective, and great tasting Essential Amino Acid (EAA) supplements that empower athletes of all ages to perform, recover, and thrive.

Meet Our Team

Samantha Almas – Founder & CEO
With over 15 years in health and wellness, Samantha is known for her innovative approach and dedication to quality. She leads IGNITE FUEL with a focus on integrity, safety, and community impact showing her children the value of entrepreneurship, resilience, and giving back.

Jaxon Koehler – Business Development Partner, Elite Athlete & Mentor
A high-performing athlete and mentor, Jaxon brings firsthand experience from the world of elite hockey. As a business partner, he’s committed to helping athletes train harder, recover faster, and reach their potential on and off the ice. Jaxon also coaches youth hockey, inspiring the next generation through leadership and example.

Lilly Koehler – Marketing & Social Media Partner, Elite Athlete & Advocate
Driven and determined, Lilly excels as both a high level hockey player and a straight A student. She leads IGNITE FUEL’s marketing and social media, advocating for girls in sports and business. Lilly is passionate about empowering young women to break barriers and pursue their dreams.

Our Story & Values

Founded in Toronto in 2022, IGNITE FUEL SUPPLEMENTS is more than a business, it’s a family legacy. Our roots are in giving back: supporting young athletes and their families with the nutrition and resources they need, and creating opportunities for community impact through volunteerism and fundraising.  We are committed to donating $1.00 of every item sold to charity.

From product development to day to day operations, IGNITE FUEL is shaped by real world experience, expert collaboration, and a relentless pursuit of quality. Our Premium EAA’s were developed with input from paediatricians, functional medicine doctors, and sports therapists to meet the unique needs of growing and high-performing athletes and their families.

Our Mission

IGNITE FUEL SUPPLEMENTS is dedicated to empowering young athletes and health conscious individuals to reach their full potential safely, effectively, and with confidence. Our mission is to deliver the essential building blocks for performance, recovery, and focus through clean, high quality supplements. By combining innovation, community, and a commitment to excellence, we’re igniting a brighter, healthier future for every athlete we serve.

What Makes IGNITE FUEL EAA's Different

  • Complete EAA Profile: All nine essential amino acids including BCAAs, for optimal muscle recovery, endurance, and focus.
  • Premium, Plant-Based Formula: Vegan, gluten-free, additive-free, and third-party tested for purity and safety.
  • Health Canada Approved: Manufactured in a GMP-certified, FDA-registered, and Health Canada Site Licensed facility.
  • Best Tasting: Our formula is widely praised for its taste, making daily nutrition enjoyable and effective.
  • No Side Effects: Safe for daily use, with no stimulants, caffeine, or sugar.
  • Family and Community Focused: A portion of our efforts supports vulnerable children and young athletes, emphasizing kindness and legacy.

Join the Movement

At IGNITE FUEL, we’re redefining youth sports nutrition by championing safety, education, and compassion. We invite you to:

  • Explore IGNITE FUEL EAA’s for yourself or your family.
  • Follow IGNITE FUEL SUPPLEMENTS on Instagram, Facebook, and TikTok for updates, promotions, and events.
  • Be part of a movement that fuels champions and inspires greatness for generations to come.

Train Hard. Recover Strong. IGNITE Greatness.

Ready to Ignite Your Business?

Ready to Ignite Your Potential?
Contact us to learn more about IGNITE FUEL Elite Athlete EAA’s or inquire about distribution opportunities.